Behind the scenes of an evolution

There are moments in a brand's journey when you feel a deep need to grow, to change, and to explore new horizons. This is exactly what I've been experiencing these past few weeks behind the scenes of my project, SH Style.

At this moment, the brand is immersed in a period of profound transformation and evolution. It's a change that stems from the very essence of my creations, designed to offer you an even more exclusive, curated, and internationally-inspired experience. SH Style is evolving towards a new identity, more mature and defined, reflecting not only stylistic but also personal growth.

🎥 Do you want to discover firsthand what's emerging and the behind-the-scenes of this transformation? I've decided to put myself out there and tell you the whole story, my emotions, and the backstage directly in the Reels on the brand's Instagram profile. I'll see you there!

What will happen in June? 🗓️

Next month will be the true core of this new chapter. I'm ready to unveil new bag models, designed to accompany you throughout the summer season with the utmost elegance and practicality.

For this collection, I have personally selected refined textures, noble leather details, and minimalist designs studied down to the smallest detail to become your true daily allies.

My local appointments 📍

This evolution is primarily fueled by live encounters and the special synergies I love to create. Just a few weeks ago, we experienced the beautiful emotion of the Bags & Jewelry pop-up event in collaboration with F&H18.81, where I had the pleasure of combining my bags with the sparkle of diamonds and the most precious jewelry.

If you wish to experience the quality firsthand and discover the details of the collections up close, two exceptional showcases await you in Canton Ticino:

• Hotel Casa Berno (Ascona): a unique atmosphere where my collection is always displayed in the window and where I will be happy to personally welcome you during dedicated appointments.

• Novotel Lugano Paradiso: my new and elegant showcase in the heart of Lugano Paradiso.

The journey continues... ✈️

I'm not stopping here. I'm organizing some very special summer pop-ups in truly unique locations and exceptional destinations. I can't reveal the destinations yet, but I recommend you keep following the blog and subscribe to the newsletter to travel with me.

Thank you from the bottom of my heart for being part of this wonderful evolution. The best is yet to come.

Thank you for continuing to choose SH STYLE craftsmanship and style.

Sandra Hodel Founder & Creative Director